-
1 household name
общ. общеизвестное имя [название, марка\]Microsoft has became a household name. — "Майкрософт" стала общеизвестной маркой.
Syn:See: -
2 household name
Общая лексика: имя, известное каждой семье (напр, in a move to make itself a household name among institutional investors), человек, известный каждой семье, широко известная марка (товара), широко известная личность, имя, известное повсюду, притча во языцех, известный бренд, узнаваемый всеми бренд -
3 household name
повседневное слово, выражение -
4 be a household name
Общая лексика: быть на слуху -
5 become a household name
Общая лексика: стать притчей во языцехУниверсальный англо-русский словарь > become a household name
-
6 household
['haushəuld] 1. сущ.1) семейство, семья; домочадцы, домашние; все, кто живёт в конкретном домеSyn:2) (домашнее) хозяйство; двор, дом ( как предмет хозяйственных забот)to manage / run a household — вести хозяйство
to establish / set up a household — обзавестись хозяйством
3) ( the Household)б) придворные4) члены одной церковной общины; братия, братство5) ( households) мука грубого помола для выпечки серого хлеба ( в домашних условиях)2. прил.1) домашний, семейный; бытовой; хозяйственный; предназначенный для дома, домашнего использования или приготовления (о продуктах, бытовых предметах)household durables — эк. хозяйственные товары длительного использования
Syn:2) относящийся к королевскому двору или к королевской семье3) хорошо знакомый, очень известный- household nameSyn:••household gods — лары и пенаты; боги-хранители домашнего очага
-
7 household brand
марк. народная марка, знаменитый [известный\] бренд, знаменитая [известная\] торговая марка (марка товара или бренд компании, известный широкому кругу людей; напр., Intel, Nokia и т. д.)Syn: -
8 household
1. [ʹhaʋshəʋld] n1. 1) семья; домочадцы; домашние ( включая слуг)the master of the household - хозяин дома, глава семьи
2) рел. братство, братия2. (домашнее) хозяйствоhousehold franchise /suffrage/ - полит. право голоса для домовладельцев и квартиронанимателей
3. тж. pl мука грубого помола для домашней выпечки4. 1) (the Household) двор ( монарха)the Royal Household - двор Его королевского величества; королевский двор
2) придворные; дворцовая челядь2. [ʹhaʋshəʋld] a1. домашний, семейный; бытовой, относящийся к домашнему хозяйству, хозяйственныйhousehold expenses - расходы по дому /на содержание семьи/
household cares /duties/ - домашние заботы
household tasks - работа по дому; домашние поручения ( детям)
household soap - хозяйственное /стиральное/ мыло
household appliances - хозяйственно-бытовое оборудование, бытовая техника, бытовые приборы
household goods /effects/ - а) домашние вещи, предметы домашнего обихода, хозяйственные товары; б) воен. личное имущество
household durables - эк. хозяйственные товары длительного пользования
household arts - домоводство (включая кройку и шитьё, уход за новорождённым и т. п.)
2. придворный; дворцовыйhousehold troops - воен. гвардия; гвардейские части
3. из муки грубого помолаhousehold loaf - батон /буханка, каравай/ хлеба из муки грубого помола
♢
household word - ходячее выражение; расхожее слово, поговорка, присловье; ≅ притча во языцехhousehold gods - а) миф. лары и пенаты; боги-хранители домашнего очага; б) предметы поклонения; семейные реликвии
-
9 brand name
1. сущ.1) марк. название марки, марочное название (та часть бренда, которую можно произнести, напр., Нестле, Пепси и т. д.; состоит из букв, слов или цифр)Syn:word mark 1)2) марк. = brand 1),See:brand name advertising, brand name awareness, brand name recognition, blanket family name, generic name, household name, individual brand name, international name, single brand name, generic name2. прил.марк. известный, знаменитый ( о товаре или изделии с известным именем или торговой маркой)See:* * *торговая марка; торговое наименование; фирменное наименование; фабричная марка; товарный знак. . Словарь экономических терминов .* * * -
10 international name
марк. международная марка (марка продукта, которая распространяется во многих странах мира)Maestro is an international name for debit cards from MasterCard. — "Маэстро" — это всемирно известное название дебетовой пластиковой карты компании "МастерКард".
See: -
11 product name
марк. название [наименование\] товара (определенное имя, под которым товар известен потребителям)See: -
12 a household word
(a household word (обыкн. familiar in men's mouth as a household word))1) имя, ставшее широко известным [шекспировское выражение; см. цитату]King Henry: "...Then shall our names, Familiar in his mouth as household words, - Harry the King, Bedford and Exeter, Warwick and Talbot, Salisbury and Gloucester, - Be in their flowing cups freshly remember'd. " (W. Shakespeare, ‘King Henry V’, act IV, sc. 3) — Король Генрих: "...И будут наши имена На языке его средь слов привычных - Король наш Гарри, Бедфорд, Эксетер, Граф Уорик, Толбот, Солсбери и Глостер - Под звон стаканов поминаться." (перевод Е. Бируковой)
With her fourth novel and her two hundred and fiftieth Sunday paper article, Pearl Bellairs was well on her way to becoming a household word. (A. Huxley, ‘Limbo’, ‘Richard Greenow’) — Опубликовав четвертый роман и двухсотпятидесятую статью в воскресных газетах, Перл Беллерс стала знаменитостью.
He saw himself for weeks on end surrounded by eager reporters, their notebooks at the ready; he saw his name familiar in men's mouths as a household word. (Berkeley, ‘Mr. Priestley's Problem’, Kenk) — Он жил эти недели, отражая натиск ненасытных репортеров с блокнотами в руках; имя его было у всех на устах.
2) широкоизвестное, ходячее выражение; поговоркаThey... have taken rank among the quotations from English poetry that are familiar in our mouths as household words. (Lyall, ‘Tennyson’, Kenk) — Эти цитаты... заняли место в ряду известных цитат из английской поэзии, ставших крылатыми словами.
-
13 a household word
имя, cтaвшee шиpoкo извecтным, имя, кoтopoe гoвopит caмo зa ceбя [шeкcпиpoвcкoe выpaжeниe]With her fourth novel and her two hundred and fiftieth Sunday paper article, Pearl Bellairs was well on her way to becoming a household word (A. Huxley). 'I never went back on my word to any man!' John West was incensed. 'You can trust me; my name is a household word' (F. Hardy) -
14 a household word
у всех на устах; притча во языцехSurely you've heard of Henry Wogan and his talk show! His name's a household word with British television viewers.
Англо-русский словарь идиом и фразовых глаголов > a household word
-
15 your name is a household word with us
Общая лексика: мы о вас постоянно говоримУниверсальный англо-русский словарь > your name is a household word with us
-
16 consumer goods company
эк. компания, производящая [продающая\] потребительские товарыUnilever, the world's biggest consumer goods company, is a household name in more than 100 countries. — Имя компании "Юнилевер", крупнейшего мирового производителя потребительских товаров, известно потребителям более чем 100 стран.
See:Англо-русский экономический словарь > consumer goods company
-
17 media exposure
рекл., СМИ воздействие средств информации*, воздействие через средства массовой информации* (характеризуется количеством лиц, просмотревших/прослушивавших какое-л. сообщение)What better way to build a brand than to make it a household name through constant, high profile, and positive media exposure? — Разве для того, чтобы создать торговую марку, есть способ лучше, чем сделать ее общеизвестной с помощью постоянного, заметного и позитивного воздействия через средства массовой информации?
This could partly be due to media exposure that focuses on problems with the industry while failing to fairly represent its benefits. — Возможно, отчасти это произошло из-за воздействия средств информации, которые в период спада сфокусировали внимание на проблемах отрасли и не смогли честно осветить положительные стороны.
See: -
18 mid cap
1) фин. акция (компании) со средней капитализацией* (акция компании, которая по уровню капитализации на данном рынке считается средней)Large-capitalization, household-name stocks are the focus of most funds, but a few buy mid-caps. — Большинство фондов фокусируется на акций компаний с большой капитализацией и общеизвестным именем, и лишь немногие покупают акции компаний со средней капитализацией.
2) фин. компания со средней капитализацией* (компания, которая по уровню капитализации на данном рынке считается средней)Mid-caps are companies with a market capitalization of between $2 billion and $10 billion. — Компании со средней капитализацией — это компании с рыночной капитализацией между 2 и 10 млрд долл.
See: -
19 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
20 isotope farm
dairy farm — молочная ферма; семейная ферма
- 1
- 2
См. также в других словарях:
household name — ˌhousehold ˈname noun [countable] a name of a product, company etc that is very well known: • Nintendo is now a household name. * * * household name UK US noun [C] MARKETING ► the name or brand of a product that is very well known: »The vacuum… … Financial and business terms
household name — (also household word) ► NOUN ▪ a famous person or thing … English terms dictionary
household name — noun count someone or something whose name has become very well known … Usage of the words and phrases in modern English
household name — See a household name … English idioms
household name — /haʊshoʊld ˈneɪm/ (say howshohld naym) noun a famous person, such as a politician, television personality, etc., known to most people: *She became a household name when the paper for which Keith worked had bought a television station. –dymphna… …
Household Name Records — ist eine unabhängige Plattenfirma aus London. Das Label brachte 1996 seine erste Compilation auf den Markt. Ziel war es, damit einige weniger bekannte britische Bands zu fördern. Die Firma verfolgt das Ziel, verschiedenste Musikrichtungen zu… … Deutsch Wikipedia
Household Name Records — is a DIY punk rock record label, based in London, UK. It has been home to notable artists including Howards Alias, Lightyear, and Adequate Seven. It was started in 1996 by Lil and Kafren to promote unknown UK bands. They became addicted after… … Wikipedia
Household name — *A slang term indicating the proper noun of something or someone very well known [http://en.wiktionary.org/wiki/household name] *A member of the Household Names musical group … Wikipedia
household name — (also household word) noun a famous person or thing … English new terms dictionary
household name — noun a) A brand name that is well known to the great majority of households. b) A genericized trademark … Wiktionary
household name — /ˌhaυshəυld neɪm/ noun a brand name which is recognised by a large number of consumers … Marketing dictionary in english